ePlant’s veteran engineers and scientists have a passion for unlocking insights by developing state-of-the-art sensing platforms. They founded ePlant to revolutionize the way plant data are collected, understood, and applied at scale. The ePlant TreeTag system is the first realization of that vision.
ePlant TreeTags not only monitors plants, they turn them into environmental sensors. Real-time data are fed to the cloud where it is organized, stored, and analyzed. These data support applications in agriculture, arboriculture, forestry, government, risk management, and consumer spaces.
Bruce brings more than 15 years’ experience to the CFO role, both as VP of Finance and as the key company administrator handling HR, insurance, payroll, and virtually all duties that fall outside of the engineering and sales groups. He was a co-founder and founding CFO of Liquid Robotics.
CC Parsons is ePlant’s operations expert, ensuring seamless TreeTag installation and exceptional customer support. With a background in organic agriculture, indoor growing systems, and youth education, CC combines technical expertise with a passion for helping users maximize the value of ePlant’s technology.
Ethan is a Product Design Engineer with extensive experience designing and developing prototype electro-mechanical systems. Ethan has a demonstrated experience taking prototypes to small scale production using injection molding and machined components. Prior to ePlant, Ethan was Hardware Engineer at Verily Life Sciences, and in previous roles worked at Jupiter Research Foundation and Liquid Robotics.
Graham has decades of experience with innovative sensing platforms and robotics. He has broad management and operational expertise and is well acquainted with building successful companies from the ground up. Previously Graham was CEO for Liquid Robotics after it was acquired by the Boeing Company.
Joe was a general partner at Matrix Partners LLP, a Silicon Valley venture capital firm. While at Matrix he helped launch and was on the board of many small and large companies. He also founded and ran several companies in Silicon Valley.
Roger served as the company’s chief inventor and architect, bringing his talent as an inventor and his years of designing sensing systems to the team. He was founding CEO of Liquid Robotics and chief inventor of the Wave Glider technology. Roger has a MS in Mechatronics from Stanford University.
Russell is an accomplished entrepreneur and tech executive with a 25-year track record of data-driven solutions. As CEO of Embee Mobile, he led the company from its inception to a successful acquisition by Similarweb in 2021. Russell has proven himself as an innovator, strategist, and business leader.
Steven is a full-stack developer with 10+ years of experience both as a developer and technical manager. Steven has broad experience on multiple front-end and backend platforms. Prior to ePlant, Steven was Head of Engineering at Embee Mobile, and in a previous role worked at Intel.
Tim has the leadership experience and significant network of connections to help guide the company to success. He was CEO of Microlinear, a public company, and has extensive experience in marketing, business operations, and executive management.
Yadnik is a firmware engineer with experience developing safety-critical embedded systems and IoT devices. At ePlant, he focuses on building secure, high-performance firmware that powers next-generation sensor platforms. He holds an MS in Electrical Engineering from the University of Pennsylvania and brings a strong background in wireless communication, low-power embedded design, and system integration.
